Volume 2 Issue 4 | 2025 | View PDF
Paper Id:IJMSM-V2I4P130
doi: 10.71141/30485037/V2I4P130

Strategies for Acquiring New Customers Via Social Media

Janvier Fokam

Citation:
Janvier Fokam, "Strategies for Acquiring New Customers Via Social Media" International Journal of Multidisciplinary on Science and Management, Vol. 2, No. 4, pp. 284-297, 2025.

Abstract:
The analysis begins by providing context for the profound structural changes that took place at the beginning of the millennium. Sustainable development issues have marked a shift in society, encouraging greater awareness of socio-environmental issues that have directly impacted consumer habits and pushing companies to adopt sustainable and responsible marketing practices that take into account the impact of their actions. At the same time, the advent of digital technology, catalyzed by the rise of social networks such as Facebook (2004), has created a "connected" and active consumer. This transformation is forcing companies to adapt quickly to use social networks as an effective asset for interaction and targeted communication, with digital technology becoming the place where it is "essential to meet the consumer." The focus then shifts to Niger. Telecommunications there are described as the "backbone of the economy," but are characterized by intense competition, rapidly changing technologies, and demanding and less loyal consumers. In this dynamic environment, acquiring new customers is a key strategic issue, especially for Niger Telecom, as its presence on social media platforms raises the question: to what extent does this presence translate into concrete new customer acquisition, beyond simple brand awareness? The literature review confirms that optimizing social media is a potential driver of growth, provided that precise targeting is used, valuable content is created, and these platforms are integrated to achieve a measurable competitive advantage.

Keywords: Strategy, Acquisition, New, Customers, Social Media.

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