Volume 3 Issue 1 | 2026 | View PDF
Paper Id:IJMSM-V3I1P107
doi: 10.71141/30485037/V3I1P107

Perspective Diversity and Innovation Performance in Entrepreneurial Teams in Selected Small and Medium Enterprises and Startups in Sokoto State

Fauziyya Sanusi

Citation:
Fauziyya Sanusi, "Perspective Diversity and Innovation Performance in Entrepreneurial Teams in Selected Small and Medium Enterprises and Startups in Sokoto State" International Journal of Multidisciplinary on Science and Management, Vol. 3, No. 1, pp. 56-62, 2026.

Abstract:
This study examines the impact of perspective diversity on innovation performance within entrepreneurial teams in small and medium enterprises in Sokoto State. Entrepreneurial ventures often depend on collective creativity and effective teamwork to achieve innovation outcomes. However, differences in viewpoints and cognitive styles among team members can both enhance and hinder their performance. This study examines how different viewpoints foster creativity using information/decision-making theory and upper echelons theory, with emphasis on the mediating functions of trust and team communication. One hundred and eighty to three hundred (180–300) members of entrepreneurial teams were given a standardized questionnaire utilizing stratified sampling across sectors (tech, services, and manufacturing) in order to guarantee representation across sectors. The research integrates recent empirical and review findings on team diversity, cognitive diversity, and innovation to offer actionable guidance for entrepreneurs and policymakers seeking to leverage diversity for competitive innovation. As a result, the study concludes that perspective diversity is positively correlated with innovation performance in entrepreneurial teams and that the relationship between diversity and creativity is mediated by communication quality and trust. Therefore, the study recommends encouraging entrepreneurship programs that prioritize diversity and collaborative creativity as well as inclusive team-building techniques to utilize various ideas for entrepreneurs.

Keywords: Perspective Dynamics, Innovation Performance, Entrepreneurial Teams, SMEs.

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