Volume 3 Issue 1 | 2026 | View PDF
Paper Id:IJMSM-V3I1P122
doi: 10.71141/30485037/V3I1P122

Influence of Institutional and Organizational Factors on the Value Co-Creation Strategy between Businesses and Non-Profit Organizations

Yolanda Díaz-Perdomo

Citation:
Yolanda Díaz-Perdomo, "Influence of Institutional and Organizational Factors on the Value Co-Creation Strategy between Businesses and Non-Profit Organizations" International Journal of Multidisciplinary on Science and Management, Vol. 3, No. 1, pp. 233-253, 2026.

Abstract:
The strategy of value co-creation, as a type of social innovation, is a topic issue, the effective application of which can solve the complex social problems we face. This co-creation strategy has mainly been researched from the perspective of companies, and there is a lack of theoretical and empirical studies that analyze value co-creation from the nonprofit’s point of view. The literature on social innovation has identified two basic types of drivers of this strategy, which could therefore also be determinants of value co-creation. The first is linked to the structural perspective and assumes that the institutional environment is the main factor conditioning social innovation. The second category involves an individualistic perspective, in which the values and characteristics of individual agents are the basic drivers of social innovation. Combining a thorough literature revision and a quantitative-based research with 205 nonprofits, this study attempts to identify the conditioning factors (institutional context, collaborative culture, relational norms, social capital, and nonprofit business-like organization) that stimulate the adoption by nonprofits of a strategy of value co-creation with companies. Several implications are derived for nonprofit managers, as well as for collaborating companies, which will help them implement effective strategies in their collaborative relationships.

Keywords: Nonprofit-Business Value Co-Creation, Institutional Context, Collaborative Culture, Relational Norms; Social Capital, Nonprofit Business-like Organization.

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