Volume 2 Issue 1 | 2025 | View PDF
Paper Id:IJMSM-V2I1P113
doi: 10.71141/30485037/V2I1P113

Business Performance Measurement: Case of Oriba Rice

Janvier Fokam

Citation:
Janvier Fokam, "Business Performance Measurement: Case of Oriba Rice " International Journal of Multidisciplinary on Science and Management, Vol. 2, No. 1, pp. 123-131, 2025.

Abstract:
In this way, businesses must prepare for change and adapt to new market economy data on the quality of products and services. In this context, they must adapt to the changing environment. The sustainability of the company is often partly ensured by the sales function. The purpose is to sell products or services purchased by the company. Commercial measures must be implemented within the previously defined objectives in accordance with our sales policies. Nowadays, there is a significant development of the commercial function, especially the sales function. It is therefore imperative to give special importance to the sales force in order to promote its efficiency. The sales function is seen as a coordinator between the company and its customers and plays an important role in achieving business performance. To assess the quality of decisions, managers must monitor, measure and manage the business performance of the organization which takes on a critical dimension in all organizations, and its existence depends on efficiency. Any company which wishes to obtain a minimum of results that can guarantee its sustainability and gain market share and at the same time satisfy its customers, must continuously evaluate its commercial performance, and as we have seen throughout this work, evaluation indicators can be an effective tool for measuring business performance.

Keywords: Measurement, Performance, Business Performance, Company, ORIBA.

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