Volume 2 Issue 2 | 2025 | View PDF
Paper Id:IJMSM-V2I2P103
doi: 10.71141/30485037/V2I2P103

Role of AI-Powered CRM in Business

Prosenjit Saha

Citation:
Prosenjit Saha, "Role of AI-Powered CRM in Business" International Journal of Multidisciplinary on Science and Management, Vol. 2, No. 2, pp. 26-35, 2025.

Abstract:
Customer Relationship Management (CRM) has come a long way in transcending the Artificial Intelligence (AI) era. The AI CRM systems made with the help of machine learning, natural language processing, and predictive analytics help improve decision-making, automate processes, and enhance customer interaction. In this paper, I explore how AI-driven CRM can influence businesses by using machine learning to convert customers into a segmented audience. It helps in the analysis of the customer's sentiment and provides automated customer support as well as sales forecasting. The analysis of AI-powered CRM models, their method of implementation, and their benefits and drawbacks are discussed in detail. Also, traditional and AI-based CRM systems are studied comparatively. It shows that using AI-powered CRM increases customer engagement, operational efficiency and business profitability. It also discusses future research prospects and solutions using AI-driven CRM solutions.

Keywords: Artificial Intelligence, Customer Relationship Management, Machine Learning, Predictive Analytics, Automation, Sentiment Analysis, Sales Forecasting.

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